Under the generous patronage of Mr. Mohammed Othman, Governor of Lattakia, and in the presence of Dr. Mustafa Ibrahim, President of Lattakia University, Dr. Mohammed Al-Sheikh, Chairman of the Business Steering Committee, and Dr. Youssef Kara Ali, Dean of the Faculty of Arts and Humanities, the "Studies in Arts and Humanities: Towards a New Phase in Scientific Research" conference was launched. The Floka Association participated in this prominent scientific event, stemming from its deep belief in the importance of scientific research and its commitment to strengthening effective partnerships between civil society institutions and academic institutions. Education is one of the association's top priorities in its ongoing projects. The association also provided in-kind incentives to researchers. We believe that supporting research and knowledge is an investment in the future of humanity and society.